Digital Basics For your Small Business - July

Digital basic is a workshop for businesses who are at the beginning of their journey into the DIGITAL Marketing Landscape.

In this workshop you will learn…

• What is digital?
• What are digital tools and how they benefit your business?
• How to align digital needs with your business goals?
• Types of digital tools and benefits to your business
• Vendor selection guide
• How to form your customer avatar (no digital marketing should even be considered without knowing who you are targeting).
• The basic principles of a successful website
• Social Media- which platform do you choose?
• An understanding of Google and how it works
• The online customer Journey
• How to measure your digital marketing efforts