Instagram - Your Small Business Marketing Tool

Are you missing out on the 9 million active Australian Instagram Users? Do you have a product to sell that is visual?

Are you frustrated with the time it takes to do Social posts?

This workshop is specifically tailored to get you excited about Instagram and using it as a vital marketing tool in your business to access customers aged 18-45.

During the morning session of this Digital Online Workshop you'll learn about:

  • Setting up your business profile
  • Contact information and direct messaging
  • Following and followers
  • Influencers and online networking
  • Understanding your audience
  • Who uses Instagram
  • Demographics of your target audience
  • What do you know about your audience
  • How to think like your ideal customer
  • Where do you find your people
  • Search, Hashtags and Mentions

Find your own unique Insta Style

  • Scroll stopping images are essential
  • Learn the basics of great product photography
  • Discover how to edit images in Instagram without using filters

Create your message

  • What to write, content using on brand Word Banks
  • Branding message, colours and theme
  • Customer Engagement through problem solving


  • Discover Hashtags and how to use them
  • Hashtag research tools
  • Choose the right Hashtags to get your customers attention
  • How to use Hashtags effectively
  • Where to place your Hashtags
  • How to follow Hashtags

Instagram Stories

  • What are stories?
  • How to use them successfully

Your Social Media Strategy

  • Plan your strategy
  • Batch your posts
  • Schedule
  • Sharing your posts
  • Competitions & giveaway loops

This workshop will be presented online. We will send you a Zoom link to access the workshop via your computer.

You must have a current ABN and less than 20 employees to qualify for this workshop.

Presented by Rochelle McLennan - Digital Business Advisor with the Hunter Region Business Hub.

This workshop is proudly brought to you by Hunter Region Business Hub Australian Small Business Advisory Service's Digital Solutions Program.


  • Tuesday, 09 February 2021 | 10:00 AM - 12:00 PM


Online, Online, Kurri Kurri 2327  View Map

Google Map
Tagged as: