Draft Greater Cessnock Jobs Strategy 2036 and Economic Growth Agenda

Submissions closed on 20 May 2021, 5:00PM

Image of Elysia Wellness Retreat overlooking the Brokenback Mountain Ranges at sunset

Image credit: Elysia Wellness Retreat Hunter Valley

The draft Greater Cessnock Jobs Strategy 2036 outlines economic development priorities and opportunities that will maximise the potential and prosperity of the Cessnock local government area (LGA).

The strategy will help to strengthen our position as a desired place of residence, visitation and employment.

It will promote growth and investment; provide a more diverse range of employment opportunities; diversify our economic base; assist us in securing a sustainable and prosperous future; and enhance and strengthen the overall amenity, resilience and liveability of our community.

Key deliverables of the draft strategy are:

  • jobs growth
  • wage growth
  • education attainment
  • increased visitor expenditure

It's supported by an Investment Prospectus and draft Economic Growth Agenda(PDF, 7MB). The draft Economic Growth Agenda invites the Australian Government and NSW Government to work with us on key projects.

More information

The draft Greater Cessnock Jobs Strategy 2036 forms part of our commitment to meeting our community’s aspiration of a sustainable and prosperous economy, as identified in our Community Strategic Plan.

Submissions are NOT kept confidential. Council releases submissions when a request is made in accordance with Privacy Laws and the relevant provisions under the Government Information (Public Access) Act 2009. When a submission is released by law, Council routinely withholds contact numbers, email addresses and signatures. Should you wish for all personal details or any information that may identify you to be withheld from the public, please advise Council of this in your submission.

Economic development is the process of improving the economic wellbeing of the community by strengthening local businesses, attracting investment, creating jobs and encouraging sustainable business practices.

Productivity: Empowering and enabling our labour force and businesses to become highly productive. This will be achieved through technological advancement, quality plant and equipment, and capacity building through education and training to match skills with jobs.

Investment: Providing an environment that encourages government funding and private sector investment in facilities, infrastructure and services necessary to support business growth and increased output.

Innovation:  Enabling businesses to combine knowledge, technology, land, capital and labour to make a profit. Innovation requires vision, planning, investment, decision making, efficiency and calculated risk to achieve a successful outcome.

People: People and their enthusiasm, passion, skills and expertise are the driving force behind business success. As a region we need to empower, encourage and develop our people so they can deliver successful outcomes.

Sitting under these themes are sixteen economic development priorities and accompanying actions ready for implementation.

A list of priorities identified in the Jobs Strategy 2036(PNG, 326KB)

Council’s overarching role in job creation is to provide the appropriate environment to enable sustainable economic development including:

  • LEADER in economic development
  • INVESTOR in local infrastructure
  • COLLABORATOR with local businesses, stakeholders, networks and community groups
  • PROVIDER of services to the local community
  • ADVOCATE on behalf of the community to achieve improvements and benefits within the community
  • COMMUNICATOR, by raising awareness around issues and opportunities
  • REGULATOR, by implementing legislative provisions such as waste management, development controls, environmental management, energy and water reduction measures
  • EMPLOYER of significance in the region


We consulted with a range of businesses, industries, residents and visitors during the development the draft Strategy. We also considered the results of the Business Capability Study, 2019, Skills Audit 2018 and the following resources:

  • Jenny Rand and Associates Consulting
  • REMPLAN Economic Data Modeling Tool
  • Tourism Diversification Action Plan (BBRF Funding)
  • Agribusiness Cluster Action Plan (BBRF Funding)
  • CBD Activation Plan (BBRF Funding)
  • Cessnock Economic Development Strategy 2013 – 2017

 The draft Strategy aligns with the following strategic plans:

  • Cessnock 2027: Community Strategic Plan
  • Local Strategic Planning Statement
  • Hunter Regional Plan 2036
  • Great Newcastle Metropolitan Plan 2036
  • Hunter Regional Economic Development Strategy 2018-2022