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Cessnock LGA Signage Strategy
Signage is a powerful tool for communities to develop a strong brand for their region, create a positive first impression for visitors, provide important information about an area and aid navigation and way-finding.
The Hunter Valley Wine Country Strategy was adopted by Cessnock City Council on 18th February 2015. This Signage Strategy has been developed by Moir Landscape Architecture (MLA) for Cessnock City Council to provide guidance on the planning, design and installation of signage in the Cessnock Local Government Area (LGA).
It is intended to facilitate the development of well designed and positioned signage that reflect the values of the region and communicates a strong brand identity. Legible and consistent signage plays an important role in the streetscape and can improve peoples understanding and experience of their environment. A hierarchy of signage has been developed to inform and direct pedestrians and motorists around the Cessnock Local Government Area.
The physical signs presented in this Strategy are just one tool which people use to navigate and are a component of a broader wayfinding system which includes websites and phone apps, printed maps, marketing material and vehicle GPS systems. This Strategy is to be read in conjunction with the Hunter Valley Wine Country Signage Strategy which deals specifically with tourism signage for the wine region. The Hunter Valley Wine Country Signage Strategy is a joint project between Cessnock City Council and Singleton Council.
Wine Country Signage Strategy
This Signage Strategy has been developed as a joint project by Cessnock City Council and Singleton Council to provide guidance on the planning, design and installation of signage in the area known as Hunter Valley Wine Country (HVWC).
It is intended to facilitate the development of well designed and positioned signage that reflects the values of the region and communicates a strong brand identity. The popularity of the region as a major tourist destination makes effective wayfinding signage a necessity. Existing signage in the HVWC area is dated, overly complex and in poor condition. A hierarchy of new tourism signs has been designed to guide visitors to and around the region and strengthen the branding of the area as a premier tourist destination.
The Hunter Valley Wine Country Strategy was adopted by Cessnock City Council on 18th February 2015.