Towards Zero campaign kicks off in Cessnock
Cessnock City Council is pleased to announce Roads and Maritime Services has funded the supply of Towards Zero billboard signage in two 50km/h areas within our local government area.
Towards Zero is a state-wide road safety campaign highlighting the fact that the NSW road toll is not simply a number, it is people and a number that is unacceptable until it gets to zero.
The Towards Zero campaign identifies speeding as a contributing factor in 40% of all fatal crashes in NSW each year and where speed is a factor, it exponentially increases the severity of all crashes.
The sites selected for installation of the signs in the Cessnock LGA are Old Maitland Road, East Cessnock and Melbourne Street, Aberdare.
Cessnock City Mayor, Councillor Bob Pynsent, said speeding is an ongoing issue on our local roads and encourages locals to take note of the signs and slow down.
“I’ve seen the local traffic data which reveals that on Old Maitland Road over 80% of vehicles exceed the 50 km/h speed limit and on Melbourne Street over 70% of vehicles exceed the 50 km/h speed limit.”
It is hoped the new signs will serve to remind drivers of their obligation to adhere to speed limits and to always drive to prevailing conditions.