Glass half full for Hunter Valley Wine Country
Hunter Valley Wine Country is in for a welcome boost following the launch of the Australian Government’s $50 million Export and Regional Wine Support Package.
The package is an exciting one-off allocation over four years, which aims to increase wine exports by up to $565 million to a record $3.5 billion and promote wine tourism in regional areas.
Other projected outcomes include delivering higher returns to grape growers and attracting 40,000 more international tourists to Australia’s wine regions, including the Hunter Valley.
Managed by Wine Australia, the package will support the Australian wine sector’s focus on export markets through the delivery of four programs. These include accelerating growth in international demand; creating China-ready businesses; capturing growth in wine regions; and transforming cider businesses.
Of the $50 million, $32 million will be directed to major marketing campaigns promoting Australian wine to China and the USA. $3 million in grants will be made available to smaller wineries wanting to get into the export market, along with $10 million to develop regional wine tourism and cellar door experiences.
Cessnock City Mayor, Councillor Bob Pynsent welcomed the announcement and encourages all local wine businesses to take advantage of this wonderful opportunity.
“The Hunter Valley is Australia’s oldest wine producing region and wine businesses across our region are well deserving of a share in this critical funding.”
“This program will be a welcome boost for the whole of the Hunter Valley Wine Country and I am pleased to see the Australian Government recognise the importance of regional wineries,” added Cr Pynsent
The draft guidelines for grants will be released for consultation on 1 September 2017.
For more information, visit www.wineaustralia.com/whats-happening/export-and-regional-wine-support-package